I have proven myself as a keen developer of brands and expanding the messaging of project stakeholders.
I have a skill for identifying opportunities to create connections between products, markets, and audience needs and behavior. Whether I am transforming tired brands into relevant experiences for the modern consumer, as I recently did for a craft kit line in the Joann stores, or anticipating the needs of an American Greetings consumer products licensor—I know how to research, identify and execute a concept. I have successfully generated customer engagement for local, national, and international for-profit and not-for-profit organizations based on the simple philosophy of authentically understanding what the customer needs and showing them excellent customer service.
print and pattern
consumer social expression
craft kit development
Client list: DecoPac + United States Forest Service + Denik + FabFitFun + City Ballet of Cleveland + American Greetings Interactive + American Greetings Properties + American Greetings Cardstore + American Greetings Product Concepts + Faber–Castell/Creativity for Kids + Faber–Castell/Design Memory Craft + Hasbro + Lake Erie Creamery + Burning River Roller Derby + CLE threads + Design Works International + Kinetic Gardens + Li & Fung + Georgetown University Press + Holy Family Learning Center + Snapily.com + YanokPT