I have proven myself as a keen developer of brands and expanding the messaging of project stakeholders.

 

I have a skill for identifying opportunities to create connections between products, markets, and audience need and behavior. Whether, I am transforming tired brands into relevant experiences for the modern consumer, as I recently did for a craft kit line in the Joann stores, or anticipating the needs of an American Greetings consumer products licensor—I know how to research, identify and execute a concept. I have successfully generated customer engagement, for local, national, and international for-profit and not-for-profit organizations, based on the simple philosophy of authentically understanding what the customer needs and showing them excellent customer service.

brand/identity systems

art direction

surface design/pattern

trend/forecasting

product development

social expression

children’s products

craft kit development

book design

innovation

Client list: FabFitFun + City Ballet of Cleveland + American Greetings Interactive + American Greetings Properties + American Greetings Cardstore + American Greetings Product Concepts + Faber–Castell/Creativity for Kids + Faber–Castell/Design Memory Craft + Hasbro + Lake Erie Creamery + Burning River Roller Derby + CLE threads + Design Works International + Kinetic Gardens + Li & Fung + Georgetown University Press + Holy Family Learning Center + Snapily.com + YanokPT