Meet Compelling Design
Bridging the gap between customers and products
Customer-first creative with 20 years of experience in building consumer brands globally. Over 5 years of demonstrated team management experience, leading with creative vision, purpose, and innovation. Develops brand solutions for business challenges, with expertise in building portfolio brands and clarifying brand architecture. I have worked on integrated design projects, including traditional,digital, product, packaging, and retail.
Biography:
I have honed my skills in collaborating with clients to create innovative ideas and designs for digital, print, and retail consumer products. I am driven by a desire to deliver an excellent client experience. My clients are concept through completion for soft and hard goods, apparel, and home decor products for private, brand-labeled, online, and customer-facing retailers—trend, style guides, and surface design. I have developed licensing programs, style guides, and branding for top-tier evergreen and emerging properties.